Vivarin vs. the typical "energy" bar

Vivarin is an excellent source of caffeine. If you compare Vivarin to the typical energy bar, you'll see that Vivarin contains everything you want and none of what you don't want.

If you'd like a calorie-free way to help restore your mental alertness and focus, the functional caffeine in Vivarin can be a perfect option.

By Any Other Name

Many people in search of a convenient, effective energy aid in pill form end up purchasing exotic, expensive preparations in health food stores that are touted as containing unusual ingredients such as guarana or mate extract. Did you know that guarana extracts and other similar products actually contain no active ingredient except caffeine, the same caffeine available in VIVARIN, a source you know and trust, at a much more reasonable price?

The health foods and natural food supplements industry has added some beneficial choices to the products available to Americans. Unfortunately, as in any other business, some of the products offered are packaged or sold in a misleading way. This is well illustrated in the different ways that people have found to disguise caffeine. But, in fact, caffeine is the only natural stimulant that is recognized as safe and effective for increasing your alertness and giving you the mental boost you need to get through a busy day. Fancy names on "energy" pills and bars disguise the fact that they often contain no active ingredient to increase alertness other than caffeine.

The fact is that people seeking the benefits of an energy aid in pill form can do no better than the caffeine in VIVARIN-at any price.

Credit: Bennett Alan Weinberg is the author, with Bonnie K. Bealer, of the critically acclaimed book The World of Caffeine (Routledge, 2001)

Caffeine: Regulated, Safe, Functional Alertness

New products used for wakefulness, energy and mental alertness are being introduced at an ever-increasing rate. Many of them are herbal and dietary supplements which are not subject to the same safety and efficacy standards (set by the U.S. Food and Drug Administration) as caffeine. As a result, many experts contend that caffeine pills are safe to use and provide certain benefits that far outweigh the competition.

Consistency is the key to using caffeine safely, and caffeine pills provide better dose regulation as compared to other sources of caffeine. According to Barbara Levine, R.D., Ph.D., Director of the Nutrition Information Center at Weill Medical College of Cornell University New York Presbyterian Hospital, caffeine pills offer users a more regulated dose of caffeine (200 mg/tablet), as compared to coffee, which may fluctuate depending on serving size and preparation (e.g., regular coffee vs. espresso).

The recommended dose for caffeine pills is 100 to 200mg every three to four hours.2 In addition, according to a government appointed panel of experts, caffeine pills have been found to be less irritating to the stomach than coffee. Recent consumer focus groups discussing the advantages of caffeine pills over traditional caffeinated beverages suggest that average American consumers have found caffeine pills to be easy to carry, readily available, inexpensively priced and because no preparation is required, accessible virtually anywhere.

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